Dove has launched a #NoLikesNeeded campaign today in the
World Summit in London .
Over one million girls in the UK have low body confidence,
according to Dove. 6 out of 10 of the girls Dove spoke to said they feel
prettier online, especially when they get ‘Likes’ on social media.
There is no doubt of the pressure young women face today
with the threat of bullies in schools and the pressure of appearance.
Dove want to help girls find beauty confidence in themselves,
and are on a mission “to
ensure the next generation grow up enjoying a positive relationship with the
way they look – helping girls to raise their self-esteem and realise their full
potential.”
Dove’s UK brand director, Lucy Attley, said: “Today’s research enables us
to better understand the relationship between social media and girls’
self-esteem, and the importance of talking to girls about body confidence
before they turn 18.
“Everyone
can help a girl feel good about herself which is why we are asking parents,
teachers, youth leaders and family friends to share their support for the
#NoLikesNeeded campaign.”
A
member of the public thanked Dove for taking a stand and commented: “I would
like to add that boys struggle with this issue”, another adding: “Can you
broaden your remit to include boys? Any work in schools with boys and girls
working together where they are encouraged to look at each other in a positive
way would be helpful.”
Dove launched its self-esteem project in 2004 and is the
global sponsor of Women in the World. It has been going for 11 years and it has
helped 17 million young people across the world.
More than 625,000 teachers have delivered a Dove self-esteem
workshop.
If you’d like to have a free teacher-training session or
workshop visit http://selfesteemsignup.dove.co.uk/.
Good!!
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